Feeling stuck, deflated, frustrated or even helpless is a natural reaction to the information overload and constantly changing world that we live in. These two issues define what’s happening in both our personal and professional lives.
Smart phones that never shut off, work demands that ping 24/7, technology that is already outdated by the time it reaches your hands and multiple family demands all compete for the same brain space, free time and attention. Your brain’s defense mechanism is to shut down, get sluggish and simply work less efficiently.
In sales there is an old adage; “a confused mind won’t buy”. This means that if the sales explanation, the steps needed to buy or anything else is confusing or complicated the natural defense mechanism is to say “no” shut down and walk away.
In the case of entrepreneurs, often the overload and competing demands can create the same confusion and rather than being decisive, strong and focused…a funk sets in and nothing gets done. So, if this is where you find yourself, how do you break free and get back to the old productive focused you?
Start with a digital diet.
An HONEST look at your schedule will find it jammed with crap. Appointments you don’t need to keep and should never have been made in the first place, activities you no longer want to participate in, vacation days that should be taken, emails from lists you should not be on and an over inflated sense of self-importance that won’t allow you to be separated from your device(s).
PURGE! Drop off lists. Resign from activities where possible. Schedule work time days and also schedule time off so that you can totally disconnect. Schedule a project or thinking day, and go someplace where you are off the grid.
The excuse is always, “I can’t, I'm too busy”… actually if you don’t, you will stay stuck, stay busy and be in exactly the same place a year from now.
Your business, your life, your choice.
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